23 August 2014
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Why Your Business Need a Digital Marketing Strategy and Why Hire a Digital Company?

Digital Marketing StrategyDoes your business have a precisely detailed digital marketing strategy? In this digital era, a digital marketing action plan helps you determine and define who your customers are, what you want to deliver to them and, more essentially, what they want to gather from you, how you design to execute it, how you are going to evaluate the effectiveness of your marketing, and where you go further.

Yet many organizations still don’t have a digital marketing plan. Without a digital strategy you have no direction and you clash the risk of spending your budget without the means of generating any return on your investment.

If you don’t have a strategy, here are the most common issues that arise.

1. You are goalless

It is observed that companies with no digital strategy don’t have clear strategic goals for what they want to achieve online in terms of increasing new customers or developing broad relationships with existing ones. And when you don’t have goals, you don’t evaluate through analytics whether you are reaching those goals.

2. You wouldn’t know your online market position

Customer demand for online services would be ignored without a digital strategy.  More vitally, you will not be able to understand your online marketplace. Digital strategy signals will be different than that of traditional channels in terms of customer profile, behavior and competitors.

3.  Competitors will gain market share

If you are not dedicating enough resources to digital marketing or you are using an inadequate approach with no clearly defined strategies, then you will have to lose your customers to competitors,

4.  You are blowing money and time through duplication

With out a digital strategy your resources could be wasted. This is generally the case in larger companies where various marketing departments purchase different tools for performing online marketing tasks.

5.  You do not know your online customers well enough

It’s usually said that digital is the most measureable medium, enabling you to know more about your customers. Google Analytics and many other online analysis tools help identify your weak areas and then fix them.

All the issues can be addressed with a thorough strategy and here is where a digital marketing company can be a huge asset to your organization.

What a digital marketing company can do and why choose a full service company

• Website design & development, search engine optimization, search engine marketing (pay-per-click advertising), content creation & marketing, social media marketing, social media campaigns, online brand management, online lead generation, video, email marketing, and ROI assessments are some of the activities a digital marketing company can help you with. It’s all about improving your business online visibility.

• Choosing and managing multiple agencies can be a tough task, and it’s often more expensive. Beauty of a full service company is that it can take on every aspect of a brand’s online presence and can build a comprehensive strategy that functions across all platforms.

• Working with a digital marketing company will help you better understand your brand and learn latest strategies that will work for your company.


Bottom line is all about digital visibility and how to achieve it. It requires time, resources and skills. Choose a company that is efficient and productive.

With extensive digital marketing services, e-Merchant Digital helps you achieve real goals and generate real return on investment (ROI)